Hotel Missoni is the newest member of the Rezidor family. Developed under a worldwide license agreement with the iconic global fashion brand of the same name, world's first Hotel Missoni debut in June 2009 in Edinburgh, United Kingdom.
Hotel Missoni represents a new standard of design hotel that combines the style of the iconic fashion and interiors label with the expertise of one of the world's leading hotel operators. Spearheaded by Hotel Missoni Creative Director, Rosita Missoni, the partnership creates a distinctive blend of fashion, function, form and service that adds up to a new genre of genuinely luxurious hotels.
Values that on the surface include: a strong interest in design, an appreciation of detail, an understanding of food and wine, a belief in authenticity, a cognizance of culture from a contemporary point of view, and a strong and equitable set of social values. Future destinations for Hotel Missoni include Kuwait City, Kuwait; Jebel Sifah, Oman; Cape Town, South Africa; and Ilha de Cajaiba, Brazil. Competitors include W, Morgan and Malmaison.
The development of Hotel Missoni targets both city centers and resort opportunities. Dynamic locations that are further defined as cities that are ahead and , resorts that turn heads. With the primary geographical focus concentrating on the Rezidor home markets of Europe and the Middle East, with further more opportunistic growth expected in the major mega markets of the world. The hotels will range in size from 100 to 300 rooms, depending on the market, the location and the architecture.
www.hotelmissoni.com